Posts Tagged ‘environmentally friendly’

Cope with a Leaner IT Budget through Corporate Social Responsibility

Wednesday, September 22nd, 2010

We all know what’s going to happen when the CFO’s office calls … it’s time to trim some “fat” from your budget, even if you don’t have any left to cut. If you’re faced with this challenge for your IT organization, you need to find a way to reduce operating expenses without impairing capabilities, which translates directly to improving operational efficiency.

There are plenty of solutions you can consider, but if you really want to extend the value of your IT investment, look into the streamlining effects of a greener datacenter. Beyond cutting costs without losing capabilities, you’ll contribute to the strength of your company’s brand through corporate social responsibility.

“Going green” and “saving green” go hand-in-hand. By reducing energy consumption, for example, you also can lower your energy costs. The preservation of the environment comes with an attendant preservation of capital. Having fewer servers in your datacenter leads to less waste disposal … and lower waste disposal expenses. Having less means spending less, and it also lowers your carbon footprint.

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Cut Your IT Equipment Disposal Costs

Thursday, September 2nd, 2010

IT equipment, it seems, never stops hitting your budget. You need to buy it, implement it and maintain it. And, when you replace a server, monitor or workstation, you even need to pay to get rid of it. Take an environmentally friendly approach to managing your datacenter, and you gain the advantage of lower equipment disposal costs. Virtualization is the key: a virtualized infrastructure requires less equipment, which leads to lower costs at the end of a piece’s useful life.

With virtualization, the advantage is pretty straightforward: less is more. Since you can make resources portable across systems in your datacenter, you’re able to avoid the trap of over-provisioning, which has long been seen as a necessary expense to maintain system reliability and performance in the face of uncertain end-user demand and market conditions. The implications of consolidated servers manifest themselves in a number of ways, most of which are recognized on the buy side: datacenter flexibility can be used to reduce purchases. Disposition, on the other hand, tends to be overlooked.

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Green IT More than a Social Responsibility Initiative

Monday, July 19th, 2010

Businesses go “green” for all the wrong reasons. Corporate social responsibility is important, and there are some broad brand benefits. You can skip all this – there’s a hard-dollar advantage just waiting to be realized. There are cost savings to be attained and operational efficiencies that can be turned into a competitive advantage by adoption environmentally friendly and energy efficient technology solutions.

While it’s important to manage your image in the marketplace, the ROI case is difficult to develop and measure. After a while, it’s yet another component of your brand to track … but how do you quantify the results? The easiest way to demonstrate the impact of an image-related initiative – including green and corporate social responsibility – is to identify other ways in which it benefits your business. For green IT, this means moving from broader community participation to the dollars and cents of your datacenter.

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Volatile Energy Prices: The Secret Datacenter Tax

Thursday, July 1st, 2010

Green IT’s perceived importance rises and falls with energy costs. Low prices cause IT departments to turn their attention to other challenges. This approach, however, exposes your organization to financial risk: you don’t know when the next spike in energy prices will come. Implement energy-efficient datacenter technology now, and you’ll have a natural advantage over your competitors when the market takes an unfavorable turn.

Unlike many IT investments, the move to environmentally friendly and energy efficient solutions isn’t just a way to lower your operating costs, though this is an ongoing benefit. Rather, the principal advantage is a reduction in expense volatility. To see this dynamic in play, all you need to do is look at the periodic pain caused by the energy market.

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