Posts Tagged ‘energy efficiency’

Are You Over-Powering Your Virtualized Infrastructure?

Thursday, August 26th, 2010

Your energy use may be higher than necessary, and it could be putting your equipment at risk. This probably seems counterintuitive for a virtual server environment; after all, a reduction in equipment should lead to a reduction in power. Yet, after virtualizing, you may have energy inefficiencies relative to your underlying physical infrastructure. This provides an opportunity for continued cost savings and risk mitigation, by optimizing power consumption for your newly architected virtual server environment.

The primary measure of energy efficiency in your datacenter is power usage effectiveness (PUE), reflecting total energy consumption relative to your physical equipment footprint. In a physical server infrastructure, energy consumption and costs are distributed over a larger set of hardware, much of which has loner latency periods. This drives a lower PUE. The equipment utilization efficiencies of a virtual server infrastructure, however, lead to less dormancy because of consolidation. Energy consumption relative to underlying equipment thus increases, elevating PUE.

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Green IT More than a Social Responsibility Initiative

Monday, July 19th, 2010

Businesses go “green” for all the wrong reasons. Corporate social responsibility is important, and there are some broad brand benefits. You can skip all this – there’s a hard-dollar advantage just waiting to be realized. There are cost savings to be attained and operational efficiencies that can be turned into a competitive advantage by adoption environmentally friendly and energy efficient technology solutions.

While it’s important to manage your image in the marketplace, the ROI case is difficult to develop and measure. After a while, it’s yet another component of your brand to track … but how do you quantify the results? The easiest way to demonstrate the impact of an image-related initiative – including green and corporate social responsibility – is to identify other ways in which it benefits your business. For green IT, this means moving from broader community participation to the dollars and cents of your datacenter.

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Volatile Energy Prices: The Secret Datacenter Tax

Thursday, July 1st, 2010

Green IT’s perceived importance rises and falls with energy costs. Low prices cause IT departments to turn their attention to other challenges. This approach, however, exposes your organization to financial risk: you don’t know when the next spike in energy prices will come. Implement energy-efficient datacenter technology now, and you’ll have a natural advantage over your competitors when the market takes an unfavorable turn.

Unlike many IT investments, the move to environmentally friendly and energy efficient solutions isn’t just a way to lower your operating costs, though this is an ongoing benefit. Rather, the principal advantage is a reduction in expense volatility. To see this dynamic in play, all you need to do is look at the periodic pain caused by the energy market.

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